|
FOR IMMEDIATE RELEASE
August 9, 2007
DAYTON, OH — (August 9, 2007)Community Blood Center (CBC) is “on myspace.com” reaching out to blood donors through the social media site. CBC is among a handful, less than five, blood centers nationwide to develop a myspace site. The site features blood donation video segments, a blog, a list of area high schools that sponsor blood drives, blood center information and links to other blood related sites.
“We are reaching out to the people who are the future of blood donation,” stated Jodi Minneman, chief operating officer of CBC. “Teens and young adults spend a lot of time on social networking sites, often to the exclusion of traditional media like television and newspaper. If we want to communicate with them, we need to go where they are.”
CBC plans to use the site to communicate about upcoming donor events and promotions, the status of the blood supply and other news of interest to younger donors. CBC used a text message style of writing when choosing the name of its site. The site can be found at www.myspace.com/don8blood.
Please note: CBC no longer requires donors to provide their social security number when they register to donate. Donors are required to provide a photo ID that includes their full name. Past CBC donors are also asked to bring their CBC donor ID card. Donors must be at least 17 years of age, weigh a minimum of 110 pounds, and be in good physical health. The Food and Drug Administration (FDA) changes blood donor eligibility guidelines periodically. Individuals with eligibility questions are invited to email canidonate@cbccts.org or call 1(800)388-GIVE.
Community Blood Center/Community Tissue Services™, an independent, not-for-profit organization, is registered to ISO 9001:2000. Community Blood Center provides blood products to 25 hospitals in the Miami (Ohio) and Whitewater (Indiana) Valleys. For more information about Community Blood Center/Community Tissue Services™, visit www.givingblood.org.
Copyright 2005 Community Blood Center
|
